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b2b Copywriting
When was the last time you actually saw a business do business? Personally, I’ve never witnessed a company pick up a phone to place an order to arrange an appointment. In the world I live in, it’s the...
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Can You Afford NOT To Have A Budget For Copywriting?
Whether you’re starting out and setting up an online presence or looking to create some new marketing materials, your success will be determined by their content. Is your message engaging? Does it...
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What Is Conversion And How Do You Achieve It?
As an internet marketer you’ve probably heard people talking about traffic and conversion rates. So what’s your conversion like? Do you know? Do you even care? Well, if you want your online marketing...
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Oneline Marketing – Are You Really Connecting?
More companies are beginning to utilise the power of online content marketing. It enables them to educate, communicate and, influence readers generating a stream of new customers. However too many...
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The Etiquette of Social Media
A beginner’s guide to social media interaction Social media – does it strike fear into your heart? Do you suddenly experience hot flushes when someone asks if you’re on Twitter or Facebook? Do you have...
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Ranking and Traffic Don’t Always Go Hand in Hand
Congratulations, you’ve taken the bull by the horns, spent a shed load of cash on search engine optimisation, you’re website is finally in the top 10 for your chosen keywords so you’ve made it, right?...
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The Myth of B2B Copywriting
As a copywriter, I get asked to write all manner of things. One day I could be writing about Risk and the financial markets, the next it could be cosmetic surgery, recruitment and architectural...
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Copywriting Pain Points and Therapy
Now, tell me where it hurts? OK, so I’m not a doctor – actually, with my chronic needle and hospital phobia that was never going to be a career suited to me. But, as a copywriter, I can use my skills...
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Copywriting Motivators
What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something. First off, you’ll have a need (whether you’re conscience of it...
View ArticleHow to Get Great Copy
Writing sales and marketing copy isn’t as easy as it sounds. Granted, you know your business and product/service inside out and every which way, but that is often the problem. To write great copy you...
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